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Digital marketing strategy

Melbourne’s go-to agency for digital strategy

Let’s map out your digital success with a strategy that speaks directly to your market.

Accelerate your success

Fast-track your growth with a smart digital strategy

No business wins online by chance. The brands that grow fast are the ones with a clear strategy and a smart, actionable plan. At Elephant in the Boardroom, we don’t just talk digital strategy, we build it, test it, and make it work.

We start by learning the pulse of your market. Data guides every decision while sharp creativity turns insights into moments that stop the scroll and spark real interest.

As results roll in, we refine tactics in real-time so each campaign hits harder than the last. You see clear metrics that link every click to revenue, proving your marketing budget is pulling its weight. With Elephant in the Boardroom as your partner, you are not just chasing trends, you are building a strategy that delivers results today and scales with your business tomorrow.

Let’s build your digital marketing strategy together

Every campaign worth remembering starts with a smart plan, let’s build yours.

digital marketing

Frequently asked questions

A campaign is one leg of the journey. It could be a targeted Google Ads push, a seasonal social media campaign, or an email series. Without a strategy, campaigns can feel scattershot. With a strategy, every campaign works together towards the same end goal. 

To stay competitive, it should be reviewed regularly, at least every quarter, to make sure it is aligned with your business goals and market conditions. Minor adjustments may be needed monthly as trends, customer behaviours, and platforms shift. 

We start by listening to your goals. Then we dig into your market, your customers, and your competitors. From there, we build a strategy that lines up with your vision, powered by data and creative thinking. It is never copy-and-paste. Your business is unique, so your strategy should be too. 

Absolutely. If you have a plan but need a team to bring it to life, we can step in. We will sharpen it where needed, put the right tools and people behind it, and make sure it is executed with precision.

That depends on your specific business, audience, and objectives. But rest assured, we will assess your industry, customer behaviour, and channel effectiveness, supported by our data and AI systems. We then craft a mix that might include SEO, Google Ads, social media, email, whatever works most efficiently to hit your goals.

Success isn’t about vanity metrics. We measure what matters: leads, conversions, revenue, and ROI. We set clear KPIs from the start, track them closely, and share results openly. If something’s working, we double down. If it is not, we pivot.

Yes, it is core to what we do. As Melbourne’s leading digital marketing agency, we weave together SEO, social media marketing, Google Ads, email marketing, content and strategy into a cohesive, performance‑driven approach.

Yes, every step of the way. We believe visibility is key. You will receive regular, transparent insights, delivered with clarity and human touch. We will interpret the numbers, explain what they mean, and work with you on what comes next. 

clients testimonials

See how we have made a difference

We’ve partnered with forward-thinking businesses across Australia to craft digital solutions that deliver. Here’s how they’ve described the Elephant experience.

See all reviews

Peter Durning

Corp Centre

Candace is a pleasure to deal with! She understands how important the image of our business is and delivers results to ensure the said image is top notch!

Jose Alvarez

JYGA Group | Project Manager

We really liked the high standard of customer service we received from the moment we decided to get the project done. Great communication and the website looks like ten (not one) million dollars. We were really impressed with the attention to detail and can do attitude from the team at elephant in the boardroom. All the questions we asked were answered promptly and nothing was too difficult. The website looks fantastic and we will definitely recommend you to all our business partners.

Kiki Makrogiannis

Co-founder | Trade Matcher

Elephant didn't just build Trade Matcher a website, they built us a Directory that could facilitate us in achieving our business goal: "linking locals". The team are excellent! Knowledgable, creative, innovative, pro-active and sensative to urgency. Highly recommended.

Launce Kent

Director | Wealth Evolution Financial Planning

We engaged Elephant in the Boardroom to design and develop a new landing page, then website for our company Wealth Evolution Financial Planning. The website was built quickly, to specifications and it exceeded our expectations. Elephant made themselves available throughout the build 24/7 and made the process simple. We are ecstatic with the results. We have recommended Elephant to many of our clients and will continue to do so.

MMSG

Digital Channel Manager

A truely professional company that will deliver as promised and beyond.

PETROTTERS

Founder

Elephant In The Boardroom has been nothing short of exceptional. Going above and beyond to ensure my business succeeds has really helped solidify the relationship between us. We will continue to work with them as our business grows. We would have no hesitation in recommending their work to our networks.

Jo Marcou

Next Millennium Group

Big thank you to Candace director of Elephant in the Boardroom for bringing our vision and branding to life! Your professionalism and attention to detail is second to none - you have truly exceeded our expectations. Above all you were an absolute pleasure to deal with no task being to big or small, regardless of time of day! I cannot recommend the fantastic team at Elephant In the Boardroom enough.

Dr Joe Donnoli

Inate Health

Elephant In The Boardroom have created for us a wonderful, interactive and easy to use website. They are an up and coming company that are keen to stamp their name in this very competitive market. I am certain that if my dealings with them are anything to go by they will certainly succeed. Thank you Adi and Candace and we all here at Mount Street Chiropractic Centre wish you all the success.

Nestor Sequera

SN Integrity | Technical Manager

Great work for the team at Elephant In The Boardroom. Great support and understanding customer needs. Well done.

24-7 Lockouts

Adam Parncutt

Candace has been brilliant to work with in reinventing a tired looking haphazardly assembled website into a dynamic and exciting platform that showcases our business. She understands the market and helped focus a vision towards walking a narrow bandwidth of crazy yet serious ideas that were presented to her. We also worked with Jack, a talented programmer with enough skill to recode the Matrix. Diana also assisted in converting an invoicing-client-list into a compilation sorted by catagories, a job outside of this company's scope- yet they happily obliged.

Look Design Group

Natalie Andersen

Very happy with my website and help with regular content updates, to keep my website ranking well.

PROVE

Ebony Gulliver

Candace & Jack made the whole process of updating our company website incredibly easy. They're prompt to respond to all enquiries, amendment & meeting requests. Took the time to explain &/or clarify when required. And are extremely competitive with the costing of their services. We interviewed several developers before ultimately choosing Elephant in the Boardroom to help us revamp our website. We're so pleased with the results and our decision. We would absolutely recommend their services to anyone looking refresh, or build from scratch, their website. Thank you Candace & Jack! From the PROVE team:)

Modern Love Hampers

Tabitha Batlajeri

Absolute professional service! First point of contact was via phone call from Candace to gather all information for my dream website for my business. Professional, attentive, insightful. Then once the ball got rolling - total inclusion via email for all aspects of the site. Colour scheme- overall vision- font- product placement. I felt really listened too and understood. Thank you Jack and Candace for such professional service. Highly recommend.

RENT A BOAT BY HOUR

Simon & Liga

Candace and team have been fantastic to work with on the redesign of our website. They over delivered on our expectations massively. We would highly recommend their services.

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You’ve made it this far and that’s no accident. If you’re looking to innovate, grow, or shift direction, everything starts with a simple conversation.