Email marketing strategy
Make every email a meaningful connection
Email marketing that don’t just grow your brand
Email marketing remains one of the most direct and cost-effective ways to engage your audience. With the right strategy, you can build trust, drive conversions, and expand your brand's reach with minimal effort.
Elephant in the Boardroom knows how to transform email from a simple communication tool into a key part of your marketing engine.
The beauty of email marketing lies in its ability to build trust over time. You keep your brand human and approachable by sending consistent, value-driven content tailored to your customers' needs and interests. Our approach focuses on more than just open rates, we design campaigns that inspire action. As your emails deliver results, your brand reach grows, bringing new leads into your funnel and turning subscribers into loyal advocates.
Leverage email marketing
Targeted email marketing that drives real business growth
- Launch new products directly into subscribers inboxes without spending extra on advertising.
- Quickly and effectively announce special offers or new product lines to your customers.
- Send detailed product catalogues to your customers' inboxes, making repeat purchases simple.
- Strengthen customer relationships by showcasing your product quality and the charitable causes you support.
- Encourage customers to leave positive reviews on platforms like Google Business Profile.
- Harness the power of referrals by incentivising your subscribers to recommend you to friends.
- Boost repeat business by offering exclusive subscriber-only deals and loyalty rewards.
how it works?
Email your way to success
At Elephant in the Boardroom, we do not dive in blindly. We start by getting to know your business, your goals, your challenges, and your audience. It is only then that we build a tailored email strategy that fits hand-in-glove with your bigger picture. Throughout the journey, we keep you fully in the loop. We walk you through every step, explaining what we are doing and how it connects to your goals, clear, open, and always in sync.
Once we have agreed on timelines, count on a prompt delivery every time. Our Melbourne-based email marketing team uses the best distribution platforms and reporting tools to prove campaign success. With transparent metrics you can see exactly how each email drives value and boosts your return on investment.
email marketing
Frequently asked questions
Absolutely, email marketing isn’t just alive, it’s thriving. In Australia, it delivers exceptional ROI, think around AU$42 for every dollar spent in 2025. Globally, campaigns yield an average ROI of 36×. Emails also trump social media and SEO in effectiveness, with nearly half of marketers calling it their most powerful channel. The volume of emails sent is soaring too, an estimated 376 billion per day in 2025. So, yes, email marketing remains a workhorse, potent and profit-driving.
Not really, they serve different purposes. Social is great for discovery, but email is where conversion and loyalty happen. With social media, algorithms decide who sees your content. With email, you own the channel and the audience, giving you more control and far greater ROI.
Because email builds relationships that last. Unlike ads that vanish when the budget stops, email nurtures trust, loyalty, and repeat business over time. It is measurable, cost-effective, and adaptable, making it one of the smartest investments for any future-ready business.
Smart marketers choose platforms that balance powerful features with affordability and ease. Elephant in the Boardroom recommends platforms offering free tiers like Mailchimp, MailerLite, ConvertKit, AWeber and Sendinblue, great spots to start before scaling up.
We track metrics like open rates, click-throughs, conversions, and unsubscribes, but the real measure is business impact: Did your email drive a sale? Did it deepen trust? Did it bring customers back? Data tells the story, but strategy ensures the ending is profitable.
Email automation is your silent sales team working 24/7. It uses triggers, like sign-ups, purchases, or behaviours, to send timely, personalised messages without you lifting a finger. Welcome sequences, birthday offers, and cart reminders are all powered by automation.
Highly recommended. With it, you speed up your campaigns, retain more customers, and elevate your ROI, all while delivering seamless, timely messages to your customers.
At Elephant in the Boardroom, we merge creativity with technology to transform email into one of your most powerful growth tools. From designing scroll-stopping templates to building automated journeys and optimising every campaign for clicks and conversions, we make sure your emails aren’t just opened, they are acted on.
clients testimonials
See how we have made a difference
We’ve partnered with forward-thinking businesses across Australia to craft digital solutions that deliver. Here’s how they’ve described the Elephant experience.
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Peter Durning
Corp Centre
Candace is a pleasure to deal with! She understands how important the image of our business is and delivers results to ensure the said image is top notch!
Jose Alvarez
JYGA Group | Project Manager
We really liked the high standard of customer service we received from the moment we decided to get the project done. Great communication and the website looks like ten (not one) million dollars. We were really impressed with the attention to detail and can do attitude from the team at elephant in the boardroom. All the questions we asked were answered promptly and nothing was too difficult. The website looks fantastic and we will definitely recommend you to all our business partners.
Kiki Makrogiannis
Co-founder | Trade Matcher
Elephant didn't just build Trade Matcher a website, they built us a Directory that could facilitate us in achieving our business goal: "linking locals". The team are excellent! Knowledgable, creative, innovative, pro-active and sensative to urgency. Highly recommended.
Launce Kent
Director | Wealth Evolution Financial Planning
We engaged Elephant in the Boardroom to design and develop a new landing page, then website for our company Wealth Evolution Financial Planning. The website was built quickly, to specifications and it exceeded our expectations. Elephant made themselves available throughout the build 24/7 and made the process simple. We are ecstatic with the results. We have recommended Elephant to many of our clients and will continue to do so.
MMSG
Digital Channel Manager
A truely professional company that will deliver as promised and beyond.
PETROTTERS
Founder
Elephant In The Boardroom has been nothing short of exceptional. Going above and beyond to ensure my business succeeds has really helped solidify the relationship between us. We will continue to work with them as our business grows. We would have no hesitation in recommending their work to our networks.
Jo Marcou
Next Millennium Group
Big thank you to Candace director of Elephant in the Boardroom for bringing our vision and branding to life! Your professionalism and attention to detail is second to none - you have truly exceeded our expectations. Above all you were an absolute pleasure to deal with no task being to big or small, regardless of time of day! I cannot recommend the fantastic team at Elephant In the Boardroom enough.
Dr Joe Donnoli
Inate Health
Elephant In The Boardroom have created for us a wonderful, interactive and easy to use website. They are an up and coming company that are keen to stamp their name in this very competitive market. I am certain that if my dealings with them are anything to go by they will certainly succeed. Thank you Adi and Candace and we all here at Mount Street Chiropractic Centre wish you all the success.
Nestor Sequera
SN Integrity | Technical Manager
Great work for the team at Elephant In The Boardroom. Great support and understanding customer needs. Well done.
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Adam Parncutt
Candace has been brilliant to work with in reinventing a tired looking haphazardly assembled website into a dynamic and exciting platform that showcases our business. She understands the market and helped focus a vision towards walking a narrow bandwidth of crazy yet serious ideas that were presented to her. We also worked with Jack, a talented programmer with enough skill to recode the Matrix. Diana also assisted in converting an invoicing-client-list into a compilation sorted by catagories, a job outside of this company's scope- yet they happily obliged.
Look Design Group
Natalie Andersen
Very happy with my website and help with regular content updates, to keep my website ranking well.
PROVE
Ebony Gulliver
Candace & Jack made the whole process of updating our company website incredibly easy. They're prompt to respond to all enquiries, amendment & meeting requests. Took the time to explain &/or clarify when required. And are extremely competitive with the costing of their services. We interviewed several developers before ultimately choosing Elephant in the Boardroom to help us revamp our website. We're so pleased with the results and our decision. We would absolutely recommend their services to anyone looking refresh, or build from scratch, their website. Thank you Candace & Jack! From the PROVE team:)
Modern Love Hampers
Tabitha Batlajeri
Absolute professional service! First point of contact was via phone call from Candace to gather all information for my dream website for my business. Professional, attentive, insightful. Then once the ball got rolling - total inclusion via email for all aspects of the site. Colour scheme- overall vision- font- product placement. I felt really listened too and understood. Thank you Jack and Candace for such professional service. Highly recommend.
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Simon & Liga
Candace and team have been fantastic to work with on the redesign of our website. They over delivered on our expectations massively. We would highly recommend their services.
