Our web design approach
Web design company that gets it right
Every great brand begins with a clear voice, but too often, that voice gets lost online. That’s why we begin not with mockups or colour palettes, but with questions. What do you stand for? Who are you here to serve? What makes you the better choice in a crowded room?
From there, we map a web design strategy that reflects not just what you do, but why it matters. Your website becomes a visual expression of your business DNA - clear, confident, and designed to click with the people who matter most.
Our smart web design approach
Human-centred, AI-enhanced, results-driven
What drives your business? Who’s your target audience? And how can we differentiate you in a digital landscape powered by AI, data, and constant evolution?
We use machine learning insights and behavioural analytics to guide design decisions that align with your brand purpose. The result? A website that becomes a living, breathing extension of your brand - tailored, intelligent, and built to connect.
Our smart web design approach
Let’s start building your dream website
We see your website as an asset that should grow with you and not just a static project. That's why we start every engagement by asking better questions: Who are your users? What problems are they trying to solve? What pathways feel natural to them? The answers shape not just the look of your site, but its very architecture, creating smarter user journeys, stronger engagement, and better ROI from day one.
Our website design agency is shaped by deep UX research, ensuring that every decision is grounded in how real users behave, not how we think they should.
We live by this powerful approach - research without assumptions, design without ego, testing without compromise. Whether you’re building a new platform, refreshing your brand’s digital presence, or streamlining complex user flows, we are the web design agency partner who crafts web design solutions that think, feel, and perform.
Our smart web design approach
End to end web design, backed by intelligence
UX Research and Strategy
We uncover what your users truly need, using data-driven research to shape smarter, sharper digital strategies from day one.
UX Design
We craft seamless, intuitive experiences that guide users naturally, boosting engagement, trust, and business results.
UI Design
Our UI design blends clean aesthetics with real-world usability, creating digital interfaces that feel as good as they look.
Web Development
From custom CMS builds to complex e-commerce platforms, we turn designs into high-performing websites that grow with you.
Usability Testing and Optimisation
We observe real users interacting with your website, gathering insights that help us fine-tune user flows, functionality, and overall experience.
Conversion-Focused Landing Pages
Our landing pages are built to convert, combining smart design, strategic messaging, and UX psychology to drive action fast.
Web design
Frequently asked questions
We don’t just design websites. We build intelligent digital experiences fuelled by Data + AI that adapt in real time to user behaviour, drive performance, and elevate your brand above the noise. From Melbourne and across the globe, we merge human creativity with machine-led precision to build smart, scalable, high-converting platforms.
Absolutely. Whether you want a full refresh or incremental upgrades, we will assess your current build and recommend either targeted updates or a complete redesign when that’s the smarter, safer route. We support both retrofit and rebuild workflows to keep risk low and results high.
Yes, and we design with that in mind. At Elephant in the Boardroom, every site is built with SEO best practices baked in. From lightning-fast load times to mobile responsiveness and structured content hierarchies, our websites are crafted to climb the ranks on Google while delivering an outstanding user experience.
By making it as unique as your business. Elephant in the Boardroom digs deep into your brand’s identity and target audience. We craft every website to deliver a distinct, conversion-focused user experience powered by smart features like AI personalisation and UX insights. Your site will not just stand out, it will outperform.
We work with Drupal, WordPress, Joomla, Magento, Kentico, Umbraco, or completely custom platforms, selecting the technology that aligns with your scale, flexibility needs and future growth strategy.
With AI, your website doesn’t just respond, it evolves. We use AI to track how users interact, then fine-tune the experience to remove friction, improve layout decisions and boost engagement. Every click becomes data. Every session makes your site better.
Absolutely, and we pair it with human expertise for brand-perfect results. Elephant in the Boardroom uses generative AI to draft high-quality, SEO-friendly content at scale. But we never rely on AI alone, our creative team refines, shapes and aligns every word with your unique voice and strategy.
Privacy and trust are at the core of what we do. We use strong encryption, secure infrastructure, monitored access, and audit trails, and comply fully with all data protection regulations. AI is implemented responsibly and transparently across analytics and optimisation workflows
Definitely. AI is powerful, but not a strategy on its own. Without human creativity and oversight, content can feel generic or misaligned. That’s why AI is our tool, not our vision. Your brand purpose is always human-led.
Yes. When your site is live, you receive full access credentials and training, allowing you to manage content, media, and basic updates in-house. We also offer optional hosting, support, and maintenance packages to keep your site performant and secure 24/7.
clients testimonials
See how we have made a difference
We’ve partnered with forward-thinking businesses across Australia to craft digital solutions that deliver. Here’s how they’ve described the Elephant experience.
See all reviews
Peter Durning
Corp Centre
Candace is a pleasure to deal with! She understands how important the image of our business is and delivers results to ensure the said image is top notch!
Jose Alvarez
JYGA Group | Project Manager
We really liked the high standard of customer service we received from the moment we decided to get the project done. Great communication and the website looks like ten (not one) million dollars. We were really impressed with the attention to detail and can do attitude from the team at elephant in the boardroom. All the questions we asked were answered promptly and nothing was too difficult. The website looks fantastic and we will definitely recommend you to all our business partners.
Kiki Makrogiannis
Co-founder | Trade Matcher
Elephant didn't just build Trade Matcher a website, they built us a Directory that could facilitate us in achieving our business goal: "linking locals". The team are excellent! Knowledgable, creative, innovative, pro-active and sensative to urgency. Highly recommended.
Launce Kent
Director | Wealth Evolution Financial Planning
We engaged Elephant in the Boardroom to design and develop a new landing page, then website for our company Wealth Evolution Financial Planning. The website was built quickly, to specifications and it exceeded our expectations. Elephant made themselves available throughout the build 24/7 and made the process simple. We are ecstatic with the results. We have recommended Elephant to many of our clients and will continue to do so.
MMSG
Digital Channel Manager
A truely professional company that will deliver as promised and beyond.
PETROTTERS
Founder
Elephant In The Boardroom has been nothing short of exceptional. Going above and beyond to ensure my business succeeds has really helped solidify the relationship between us. We will continue to work with them as our business grows. We would have no hesitation in recommending their work to our networks.
Jo Marcou
Next Millennium Group
Big thank you to Candace director of Elephant in the Boardroom for bringing our vision and branding to life! Your professionalism and attention to detail is second to none - you have truly exceeded our expectations. Above all you were an absolute pleasure to deal with no task being to big or small, regardless of time of day! I cannot recommend the fantastic team at Elephant In the Boardroom enough.
Dr Joe Donnoli
Inate Health
Elephant In The Boardroom have created for us a wonderful, interactive and easy to use website. They are an up and coming company that are keen to stamp their name in this very competitive market. I am certain that if my dealings with them are anything to go by they will certainly succeed. Thank you Adi and Candace and we all here at Mount Street Chiropractic Centre wish you all the success.
Nestor Sequera
SN Integrity | Technical Manager
Great work for the team at Elephant In The Boardroom. Great support and understanding customer needs. Well done.
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Adam Parncutt
Candace has been brilliant to work with in reinventing a tired looking haphazardly assembled website into a dynamic and exciting platform that showcases our business. She understands the market and helped focus a vision towards walking a narrow bandwidth of crazy yet serious ideas that were presented to her. We also worked with Jack, a talented programmer with enough skill to recode the Matrix. Diana also assisted in converting an invoicing-client-list into a compilation sorted by catagories, a job outside of this company's scope- yet they happily obliged.
Look Design Group
Natalie Andersen
Very happy with my website and help with regular content updates, to keep my website ranking well.
PROVE
Ebony Gulliver
Candace & Jack made the whole process of updating our company website incredibly easy. They're prompt to respond to all enquiries, amendment & meeting requests. Took the time to explain &/or clarify when required. And are extremely competitive with the costing of their services. We interviewed several developers before ultimately choosing Elephant in the Boardroom to help us revamp our website. We're so pleased with the results and our decision. We would absolutely recommend their services to anyone looking refresh, or build from scratch, their website. Thank you Candace & Jack! From the PROVE team:)
Modern Love Hampers
Tabitha Batlajeri
Absolute professional service! First point of contact was via phone call from Candace to gather all information for my dream website for my business. Professional, attentive, insightful. Then once the ball got rolling - total inclusion via email for all aspects of the site. Colour scheme- overall vision- font- product placement. I felt really listened too and understood. Thank you Jack and Candace for such professional service. Highly recommend.
RENT A BOAT BY HOUR
Simon & Liga
Candace and team have been fantastic to work with on the redesign of our website. They over delivered on our expectations massively. We would highly recommend their services.
4.4 rating from 30 Google reviews 
