5 Things To Look Out For When Choosing An SEO Agency
Finding the right SEO Agency for you and your brand can be a difficult task. If you aren’t too familiar with the digital marketing world, it can be even more difficult. So, what are some red flags that you should look out for when searching for an SEO Agency?
Realistic Expectations
Failure to set realistic targets from the get-go. In an attempt to entice clients, some agencies resort to promising them with results they fail to meet at the deadline.
Ensure the SEO Agency assess your goals first, at the end of the day, you are the client and this is your business. Make sure that they offer promising, feasible and viable plans for the SEO campaign. You don’t want them to overpromise and then underperform.
Failing to educate the client.
Sometimes, as a client you can be uninformed about the basics of SEO and how it works, which leads to not understanding how the campaign will work.
Get your SEO Agency to inform you of how the campaign will work, and the updates or changes that might come along with it.
You have no idea how the agency actually works.
Ensure your agency consistently inform you about what’s going on and what the recent developments are for the project so far, wins and losses.
You want to be receiving reports about current progress, summary of work and steps moving forward. Create roadmaps with your agency at the start of the contract so you can keep track of the directions of the campaign or project.
No visible results.
Well, maybe it’s on the results. Their expectations are not met with your performance. In that regard, keep an eye on the following.
Check the internal processes. Are their current methods and internal templates ready and working? Make sure they use plans that are proven to deliver.
A solid management tool setup. Do they use tools that will show you progress of campaigns at any scale?
Extensive training. Do their teams undertake training? This will help in the execution of your campaign, especially if things don’t go as planned.
The product isn’t ideal for SEO.
SEO has proven itself to be an avenue for generating revenue and traffic among businesses. But keep in mind that not all businesses fit well with it. The readiness of a business to adapt SEO is also a factor in the productivity of future campaigns.
According to Sam Wright, founder of Blink, some SEO campaigns fail due to a variety of reasons, such as ‘lack of product market fit, pricing, or poor positioning or categorisation’.
This concludes that an SEO campaign failure isn’t entirely attributable to the agency’s performance. It is rather part of the industry’s movement.
Taking on these tips, you must now be thinking about how you can improve your SO and marketing campaigns.
The Elephant in the Boardroom team offers premium holistic and semantic SEO services for your business so that you can easily be discovered on Google by your hungriest prospective customers and clients. Visit www.elephantintheboardroom.com.au for more information.
